The Going Rate for a Time Cover Photo
This is my response to a debate that seems to rear its head in the photography industry from time to time. This time it has been dragged up again through an interesting article on David Hobby in Slate magasine.
To get a sense of just how bad things are for professional photographers right now, the story of Robert Lam is instructive. When Time needed a photo to illustrate its “New Frugality” cover story in late 2009, it purchased Lam’s image of a jar of change from stock-photo agency iStockphoto. The going rate for a Time cover had typically been $3,000 to $10,000. Lam was paid $31.50. Nevertheless, Lam declared, “I am happy”—the payment was more than he’d expected the photo to generate, and he was delighted to have a Time cover in his portfolio. Veteran professional photographers were livid, calling Lam an “IDIOT,” among other unkind words.
Lam told me by phone that he’s only a part-time photographer—he makes most of his income through a furniture store he owns. Last year, he earned $4,000 from stock photography. Since it’s his passion and hobby, not his job, that sum is fine by him. Most of what Lam has learned about lighting has come from reading online, on Strobist and similar blogs. Typical of the DIY approach of this set, Lam’s Time cover was shot using materials Lam found at a local sign store.
My reply is this: Good for Robert Lam!
The truth of the matter is that the majority of professional photographers would laugh at the thought of setting up their studio to take photos of regular objects. Many do not have the time to carry out a shoot that may or may not create revenue for them.
I have spent time shooting random objects like this at a time when I was struggling as a young, fast-learning freelancer. It is incredibly time consuming. If “semi pro” and “amateur” photographers like Lam can create and make a revenue from such images good on them, not many pros have the time to put images like this into their libraries.
Much of the doom and gloom on this issue in trade journals and on blogs is incredibly daunting for young photography students and people wanting to be photographers. Some of the comments left on related articles online are to this effect.
For new professionals and students it would be good to concentrate some of your studies towards understanding royalty-free and rights managed photographs as-well as the usual curriculum.
I will always be an advocate of every photographer having stock images available. Some of the photos I have put up in stock libraries are similar to that of Robert Lam’s. It takes time to shoot stock and have a library of images but even if you have only take 5 photographs there is no reason why you cannot make them available for sale today. The initial setting up and editing of photographs to meet submission guidelines is time consuming as is meta-tagging and key-wording but when they are there, they are available indefinitely.
Related articles
- David Hobby: A Baltimore Sun photographer took a buyout, started a website, and changed photography forever. (slate.com)
- A Baltimore Sun photographer who took a buyout, started a blog, and changed the photography business forever (3quarksdaily.com)
- Stock Photography at Its Best (Worst) (brandieraaschphotography.wordpress.com)
Jumping Crocs in Kakadu National Park
- At April 17, 2011
- By thomasjupe
- In New Uploads, Photo Project, Photo Shoot, Travel, Uncategorized
1
Jumping Crocodiles! Well that was something we had to see! We were having a few days in Kakadu National Park which has been hit with one of the worst wet seasons for a while with plenty of flooding and plenty of roads in disrepair.
It has to be said this is par for the course during the wet season up here but this year the prolonged nature of it has delayed the arrival of the dry season here when all the tourists flock to the Darwin area. Despite the fact much of the park was closed we thoroughly enjoyed our time in Kakadu National Park with the crocodiles, snakes, ants and millions of mosquitoes!
One of the places that was very much open was the Jumping Crocs boat cruises and after paying our $35 per adult we all jumped on the two story boat that would take us up the Adelaide River. With only a few people aboard our 3pm boat we were able to roam round the boat to see these magnificent creatures. With an informative and interesting patterthe captain steered us down the river introducing us to the crocs whilst his crew hung the meat off the side tempting the crocs to jump.
We didn’t have long to wait and I shall let the pictures show you how cool it was, absolutely top notch! An added bonus was the Kites on the way back who were lured in by the crew before they opened the bar and we had a cold cider on the rest of the journeyback. A fantastic tour.
Related articles
- Kakadu – Kakadu National Park, Australia (travelpod.com)
- Becoming Croc-wise – Jabiru, Australia (travelpod.com)
Uluru – the next morning…
- At April 04, 2011
- By thomasjupe
- In Photo Project, Photo Shoot, Travel, Uncategorized
0

A couple of photographs that I missed off my Uluru article were these two. They were both taken in the morning and I think the one of the clouds over Uluru, Ayers Rock may be one of my favourites due to its individuality.
Related articles
- Uluru – Ayres Rock – The Red Heart Of Australia’s Outback (thomasjupe.com)
Uluru – Ayres Rock – The Red Heart Of Australia’s Outback
- At April 03, 2011
- By thomasjupe
- In General, Travel, Uncategorized
4
After the long drive along the first part of Route 87, Stuart Highway and the detour along the Lasseter Highway to Ayres Rock Resort. We arrived (thanks to daylight savings!) at 3.30pm with plenty of time to check in to the resort’s campsite and get our powered pitch (a special treat after roughing it through the outback!) Ironically this campsite has been the cheapest one of our tour down under so far a bargain at $39 for the two of us and Dori to stay the night.
Route 87 – Stuart Highway – Adelaide to Alice Springs at 80km per hour!
- At April 01, 2011
- By thomasjupe
- In General, Travel, Uncategorized
2
Leaving Adelaide was bitter sweet, we have thoroughly enjoyed our time in Mclaren Vale thanks to our Wwoofing hosts Angie and Leon yet it was time to move on. Our next stop was Alice Springs via Uluru, Ayers Rock.
















































